Our Story

Roe River Clothing was started by a mother/daughter duo in 2014. We are based in Great Falls, Montana and operate mostly online. We first started doing business on Facebook and Instagram, and have since added a traveling trailer that we take to events across the state. We also opened a pop-up shop for the 2016-2017 holiday season that was located on Central Avenue. We finally added our website to the mix in early 2017.

Roe River Clothing is named after the Roe River, which runs between Giant Springs and the Missouri River in Great Falls. The Roe River is recognized as the world's shortest river by the Guinness Book of World Records. It is 201 feet at its longest constant point.

When coming up with a name, it was important to us to incorporate Montana because our love for this state runs deep. We love being able to enjoy all MT has to offer, from going camping and boating, to everything else under the blue skies. We love creating our designs for our Montana line.

Roe River Clothing was started by mother Judy and daughter Jessi. We have always enjoyed fashion and are best friends, so we knew going into business together would be a fun adventure for us.

Back to our traveling trailer-- we created one of the first boutiques on wheels in the state! It is complete with dressing rooms and all, and is a fun hit at all types of events.

We truly thank you for visiting our page and for your support.